Category Distribution reads what each customer buys and how much they spend, then groups customers with the same pattern into named clusters. Every cluster is a purchase profile. It is recalculated every day across 52 weeks of history with an 8-week prediction, so you can see profiles form, change and repeat.
Every product in your catalogue is mapped to Scnario's own category taxonomy, SAT. Each SAT category carries three signals learned from your sales: Seasonality, Anomaly and Trend. The system knows when a category is in season, when a week is out of the ordinary, and which way demand is heading. CD clusters are built on these categories, so a profile always comes with a calendar.
Each category has its own season curve. Scnario knows whether it is off season, entering, at peak, leaving or stable, day by day.
A sudden spike or drop is flagged, so a one-off promotion or a stock gap does not rewrite anyone's purchase profile.
The long-term direction of each category, so plans lean on growing demand instead of chasing lines that are fading.
CD looks at how each customer's spend is distributed across SAT categories and how large that spend is. Customers whose distributions sit close together form a cluster. The name says what drives their value and at what scale, so "Skincare & Makeup (Small)" is a brief anyone on the team can act on. Select a cluster to see its profile and its nearest neighbours.
Beauty regulars who buy both care and colour. A wide basket and high value, built on two routines.
A cluster is a snapshot of one week. Over 52 weeks, customers move between clusters as seasons turn and routines grow. Five customers who started months apart look unrelated on a calendar. Line them up by their first order and the same path appears. When the model has seen a path before, it can tell where the next customer on it is going.
The cluster tells you who the customer is. SAT tells you which categories to talk about and where each one is in its season. Together they make a ready category plan for every cluster, ranked by predicted conversion and refreshed every day.
See how Scnario can turn your customer data into a living understanding of every relationship — and a clear decision about what should happen next.
