Recency, Frequency and Monetary value are the classic way to segment customers. Scnario recalculates them every day across 52 weeks of history and predicts the next 8, so you see where each customer came from, where they are heading, and when to act.
A classic RFM report is a photo taken on one day. Two customers with identical scores get the same label and the same campaign, even when one is sliding out of your best segment and the other is climbing back in. Tracking every day shows which is which.
Identical. Both would receive the same re-engagement message.
The first needs value protection now. The second needs encouragement to keep climbing. Different scenario, different budget.
How long ago the customer last bought. The strongest single signal of whether they will buy again.
How many orders in the rolling year. Shows whether a habit exists or the purchase was a one-off.
How much the customer spent in the same period. Tells you how much value is at stake in every move.
The classic 5×5 map: Recency on the horizontal axis, the average of Frequency and Monetary on the vertical. Select a segment to see where its customers come from, where they are likely to go in the next 8 weeks, and which scenario fits them.
Used to buy often and spend well, but have not returned for a while. High value at stake.
Each column is one week of your customer base split into RFM segments. History shows how the structure changed. The prediction shows where it is heading if nothing changes, early enough to plan the response.
Because Scnario tracks segments day by day, each move between them can start its own scenario. The predicted move comes first, so the response can start before the customer has fully changed segment.
See how Scnario can turn your customer data into a living understanding of every relationship — and a clear decision about what should happen next.
