Beauty customers buy on a replenishment rhythm and build routines across categories. Scnario reads that rhythm for each customer, so the next message lands when the product is running low and the next category follows the one they already trust.
Serums, cleansers and SPF run out on a predictable cycle. The customer’s own interval, not a fixed 30-day flow, decides when to remind.
Value rises when a single-product buyer adds a second step. RFC shows breadth growing weeks before order value does.
Minis, samples and sets bring low-value first orders. RRM separates trial buyers who grow from those who stay at mini size.
Each scenario starts from a lifecycle phase and a segment move in RFM, RRM or RFC. The signal says when to act, the scenario says what to do, and the metric shows whether it worked.
Skincare routine customers carry a third of the value and set the refill rhythm. Fragrance buyers order less often at a higher value, so they need their own timing.
Open the CD report →Estimates for a typical beauty store running the five scenarios above for 12 weeks. Each number is one of the metrics the scenarios are measured by.
Estimates based on typical ranges for the category. Actual results depend on base size, channel mix and starting point.
See how Scnario can turn your customer data into a living understanding of every relationship — and a clear decision about what should happen next.
