Sports retail runs on seasons, disciplines and equipment upgrades. Scnario shows which discipline each customer is in, when their season starts, and who is ready to move from entry-level gear to the next level.
Running in spring, skiing in winter. A customer quiet for five months may be on schedule, so recency is read against their own season.
Most customers start in one sport. CD clusters show which discipline usually follows: running to fitness, cycling to outdoor.
Entry-level gear today, performance gear 6–12 months later if the customer stays with the sport. RRM tracks that value step.
Each scenario starts from a lifecycle phase and a segment move in RFM, RRM or RFC. The signal says when to act, the scenario says what to do, and the metric shows whether it worked.
Running and outdoor customers hold almost half the value and buy most often. Winter sports customers are fewer, with high value concentrated in a few weeks each year.
Open the CD report →Estimates for a typical sports store running the five scenarios above for 12 weeks. Each number is one of the metrics the scenarios are measured by.
Estimates based on typical ranges for the category. Actual results depend on base size, channel mix and starting point.
See how Scnario can turn your customer data into a living understanding of every relationship — and a clear decision about what should happen next.
